Daim "dime" Bar Advert "Armadillo"

The Daim "dime" Bar advert was made in the mid 1990's it's for a chocolate bar that has hard caramel in the middle and then smooth chocolate round it. The advert I think is mainly aimed at children from the age of around 7+ 
This advert also has a comedy side to it so it makes people remember it more. I also think that having someone in the advert such as Harry Enfield would make the audience more eager to watch it if they're a fan of him.