The fairy advert shows how the brand 'fairy' has been going on for years and years and is still the 'best brand' to families, i would say that the advert mainly appeals to women that have a family, and dont necessarily have a dishwasher. Although this advert is very good, it had some complications with people saying that fairy doesnt last as long as other brands, naming the product as fake. The advert shows the different decades of the washing up liquid and how although years have changed, the product had stayed the same and reliable. In 2013 Fairy had finally got the title of the product that does actually last longer than other products.
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