Reviewing John Lewis 2013

This advert was directed by Elliot Dear and Yves Geleyn  and was obviously one of the biggest adverts in 2013 with 212,000 mentions on twitter so therefore then started to 'trend' compared to other adverts such as the Sainsburys advert; Christmas For a Day which only racked up 38,000 views and the 37,000 views of the Marks and Spencers advert; Magic & Sparkle. The idea behind the John Lewis advert was to show what it's like seeing Christmas for the first time, as the 'bear' had never seen Christmas and the 'hare' showed him what Christmas is about.

The advert was animated but still held some real life aspects to it, such as the clock placed in the bear's cave by the hare. Although the advert had alot of views and great reviews from it, not one item in the advert was actual John Lewis product.The song "Somewhere Only Where We Know" was the song in the advert, sang by Lily Allen the song was number one in the 'Top 40 Charts' and stayed number one for several weeks.