Introduction
Our
original intentions were, to create a product that would make the audience be
excited about it and it to be the best thing in the world. We had orginally had
intentions to create either; edible wallpaper, a clone machine or a pocket
sized unicorn. Obviously we didnt decide to go with this as the product we
decided to go with was 'Tierbisse' which in German, means 'animal bites' which
is our cereal we have created. We didn't get time to actually make the
packaging as we ran out of time and we had to shoot our commercial, we decided
to aim our product to Germans as we stereotypically thought that they eat a lot
of meat so we aimed it at them.
Main Body
In
the the role that I had in the commercial was the boom operator (sound) which
means that I had to make sure that I got the voices from the actors correctly
and to make sure that the audio goes through the microphone to ensure that the
audience will be able to hear what is being said. I also did one of the actors
make up to make him look like a lady, although I wasn't originally going to I
did as I had lipstick etc. with me at the time so I offered to help out and put
lipstick on him. The location we did the shoot in was the media staff's
kitchen, we also filmed some of the commercial in a spare room that had space
and no one was using at that time we filmed on the Tuesday and then had
finished on the Friday. At the very
start of the production, we produced a presentation explaining what Tierbisse
means and what it means, why we chose the layout we did for the advert, making
it bright, strange and not like any other ordinary advert. The presentation also had to be shown in
front of our class, our storyboard had the diagrams of our advert, a rough copy
of what we had thought of doing for our commercial. Within the commercial we
have a dance part where the actor (Wolfgang) has eaten the cereal and he has
gone to a “happy land” where he is hallucinating and there is 2 other
characters, with masks on dancing with him, this could add a strange but comedic
feel to it. I did enjoy watching them dance about as they looked silly.
Conclusion
In
summary, I think the commercial filming was very good, the group I was working
in was very good and focused on what we had to do therefore everything got done
a lot quicker and easier. Although I do
like the final piece I think the dancing part could've been filmed and maybe
edited better to make it look more crazy, I would've liked to see some sort of
animation or bright colours added into it to make it look more colourful and
bright. The pre-production was very good and organised, I think the script that
we wrote was good as we had to write it in german, making sure that everything
was correct and not the wrong words, the actual production of the commercial
was very good, everyone understood what job they had and they stuck to it,
Emily was a very good director and if she wanted to change something to make
the camera operator make a shot look better she would say, she made good decisions. Overall, I think the
shoot went very well.
